About us

Well hello there and thanks for dropping by.

We are Do It For The Kids, and we are committed to helping people to get the right life insurance cover for them in place as quickly and easily as possible.

As busy parents of two ourselves, we recognise how sometimes life, priorities and situations get in the way of ticking off that never-ending to do list. We want to help you to prioritise the essential life cover that will protect your loved ones if the worst happens.

We are impartial – we connect busy mums and parents with the best life insurance quotes for them.

We work with trusted brokers, IFAs & life insurance companies and channel your details through to the most appropriate provider, depending on the information you give us. 

Neat huh?

Impartial quotes

We aren't an insurance company, and don't pretend to be. We simply take the information you give us and connect you with the right people to get your cover in place.

Quick & Free

We understand how important it is to keep costs and time commitment low - that is why we don't charge you to use us and why our form takes less than two minutes to fill in.

We understand

As busy self-employed parents ourselves, we understand the challenges faced. We also have a wealth of life insurance industry experience and know what it takes to get cover for people just like you.

We'd love to hear from you - you can get in touch with us:

Doitforthekids.co.uk is a company dedicated to helping mums find affordable, safe and appropriate life insurance quotes from vetted, FCA authorised brokers and insurers. The content of this site is for information only, and it should not be considered financial advice.  We are not an insurance company, broker or financial adviser and do not pretend to be so.

By entering your details you are agreeing be contacted by telephone or email by one of our carefully chosen FCA Authorised Advisors or Non-Advisory Firms and agree to our Terms & Conditions and Privacy Policy.

Do It for The Kids is a trading name of  Alea Risk Ltd.  Alea Risk Ltd is a company registered in England and Wales, company number 09818976 with our registered office address at Office 5, Unit R1 Penfold Works, Imperial Way, Watford, Hertfordshire, England, WD24 4YY.  We are also licensed by the Information Commissioners Office under registration number ZA159943.

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